8 Reasons Your Business Needs an Explainer Video
We know that individuals and businesses that seek information on goods and services have only one target in mind -to get a solution to their problems effectively. However, your website must have certain attributes if you have the desire to impact the online marketplace.
What is an explainer video?
An explainer video is a short animated film or clip that conveys brand ideology. Creating an explainer video for business provide more depth and coverage than ordinary writing can achieve and has a power of visual and auditory sensory.
It increases visibility in search
Explainer videos for business increase visibility in search of the website. Nowadays data is the big asset in the communication and technology sector. Videos have a better click-through rate by as much as 97%. People watch videos with interest so you can give your website increased visibility by embedding videos.
Explainer videos are memorable
Explainer videos for business make your brand more memorable among your audiences. These videos target both auditory sensory and visual perceptions. Engaging these senses means the scope for long-term memory retention increases. Therefore, your services gain a foothold in the minds of your prospective client.
Explainer videos are easily sharable
An explainer video for business does not have to be restricted to your website only. Today there are some free hosting video sites like YouTube and Vimeo that allow you to upload your explainer videos and use a keyword to draw interest to them. These sites are a Smartphone compatible whereas your website may not be viewable on the handset. These videos are easily sharable, unlike text web pages.
Explainer videos can amplify your services
An explainer video for business often is wide-ranging and complex ideas into a friendly package for the customers. These features allow customer and clients to walk away with better ideas of what a company does and why its product and services are important for us in our day-to-day life. Explainer video for business increases brand awareness.
The website can get an SEO boost
A well-created explainer video for business improves search engine ranking. The explainer videos that are recognized by social media sites generate a high click-through rate.
Explainer videos improves customer engagement
These videos engage customer better than texts or books and if the multimedia is the new norm, it means explainer video has the inherent ability to our customers.
Explainer videos convert sales & conversion
Many reports have declared that human brains process is over 55,000 thousand times faster than written materials. So you can understand the power and reach of explainer videos. Ultimately, we got sales and conversion.
Google loves videos
Google is one of the best search engines site. It gives priority to videos. Google works algorithms and specific formula in ranking pages and websites. It has discovered that information shared in explainer videos draws traffic, especially when videos are created properly. Google earns huge revenue from lead conversion and clicks.